Search Engine Optimisation
Course Outline

DURATION 2 Days
PREREQUISITES Delegates should have an understanding of internet technologies.
DESCRIPTION Web site visibility, the ease with which potential customers or visitors can find a web site amongst a myriad of competitors, is a crucial factor in a sites success. Web visibility is not merely a question of search engine optimisation (SEO), there is a great deal more to it than that, as this training course demonstrates.

Search engines make the most money when they direct users to web pages which are of real interest to those users, i.e. search engine owners have a vested interest in reducing the rank of people who exploit chinks in their algorithms, and no interest in ranking entire sites per se.

This SEO training course employs a wide conception of search engine optimisation; one premised on giving both end-users and search engine owners what they really want, i.e. web pages that provide useful information about the things they are searching for (not otherwise empty pages stuffed with keywords and phrases).

While it is obvious why adherence to this principle should ensure a high and stable Google rank over the long term (and cost significantly less than sustained advertising) the devil is in the detail.

This course explains the practicalities of how to make your pages attractive to visitors and search engines alike, e.g.
  • Highlighting common web design features which actually harm site visibility.
  • Detailing user-friendly and search engine-friendly design alternatives.
  • Outlining promotional techniques which do not involve search engine optimisation, but which ultimately enhance search engine rank.
  • Explaining when and where to put keywords and phrases to make them count.
  • Exposing the myths, misconceptions and half-truths surrounding search engine optimisation, distinguishing between what works, what works well, and what could never work at all.
WHY TAKE THIS COURSE? Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience. Delegates will become more confident with internet marketing techniques and terminology.
COURSE DATES  Click here to request an alternate date
Or call us on 020 313 73958 from 8:00 to 22:00 Monday to Sunday.

Day 1:
Weekday Fri, 17-Feb-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 29-Feb-12 and Thu, 1-Mar-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 15-Mar-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 31-Mar-12 10:00 - 16:30 £200.00 +VAT
Weekday Wed, 18-Apr-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 30-Apr-12 and Tue, 1-May-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 17-May-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 30-May-12 and Thu, 31-May-12 18:30 - 21:30 £200.00 +VAT
Weekday Tue, 19-Jun-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 30-Jun-12 10:00 - 16:30 £200.00 +VAT
Weekday Mon, 16-Jul-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 30-Jul-12 and Tue, 31-Jul-12 18:30 - 21:30 £200.00 +VAT
Weekday Fri, 17-Aug-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 29-Aug-12 and Thu, 30-Aug-12 18:30 - 21:30 £200.00 +VAT
Weekday Wed, 26-Sep-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 29-Sep-12 10:00 - 16:30 £200.00 +VAT
Weekday Wed, 17-Oct-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 29-Oct-12 and Tue, 30-Oct-12 18:30 - 21:30 £200.00 +VAT
Evening Mon, 5-Nov-12 and Tue, 6-Nov-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 15-Nov-12 09:30 - 16:30 £200.00 +VAT
Weekday Wed, 19-Dec-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 29-Dec-12 10:00 - 16:30 £200.00 +VAT

Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.

Day 2:
Weekday Mon, 20-Feb-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 3-Mar-12 10:00 - 16:30 £200.00 +VAT
Weekday Fri, 16-Mar-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 2-Apr-12 and Tue, 3-Apr-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 19-Apr-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 2-May-12 and Thu, 3-May-12 18:30 - 21:30 £200.00 +VAT
Weekday Fri, 18-May-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 2-Jun-12 10:00 - 16:30 £200.00 +VAT
Weekday Wed, 20-Jun-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 2-Jul-12 and Tue, 3-Jul-12 18:30 - 21:30 £200.00 +VAT
Weekday Tue, 17-Jul-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 1-Aug-12 and Thu, 2-Aug-12 18:30 - 21:30 £200.00 +VAT
Weekday Mon, 20-Aug-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 1-Sep-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 27-Sep-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 1-Oct-12 and Tue, 2-Oct-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 18-Oct-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 10-Nov-12 10:00 - 16:30 £200.00 +VAT
Weekday Fri, 16-Nov-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 1-Dec-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 20-Dec-12 09:30 - 16:30 £200.00 +VAT

Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.

 

 

DAY 1

SEARCH ENGINE & DIRECTORIES

  • What is the difference between a search engine and a directory?

  • What's a spider?  Why are they important?  How do they work?

  • What affects Ranking?

  • Thinks which prevent search indexing

  • What is 'spamming'?

KEYWORDS & WRITING FOR SEARCH ENGINES

  • Choosing and positioning keywords

  • How do search engines determine 'relevancy'?

  • Creating effective titles

  • Writing captivating descriptions

ADDITIONAL TACTICS

  • Do search engine promotion tactics provide a solution?

  • Doorway pages, site maps, landing pages

  • Spamming Tactics

DAY 2

THE WEB POSITIONING & SUBMISSION PROCESS

  • Analysis of your competition

  • Submission

  • GoogleMaps

  • Post-submission process

KEY DIRECTORIES & SEARCH ENGINES

  • UK audiences

  • US Audiences

  • Major European Engines

  • Other parts of the world

RESOURCES

  • Outsourcing

  • Software

  • Sites

 

 

 

 

 

 
 

 

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