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Internet Marketing
Course Outline
| DURATION |
1 Day |
| PREREQUISITES |
You need to have
attended HTML Level 1, or have the equivalent experience. |
| DESCRIPTION |
This course offers a
wide-ranging yet comprehensive overview into the world of
Internet Marketing, examining the most effective methods for
utilising the power of the internet to conduct successful
corporate and business marketing communications.
All of
the most relevant topics are explored in depth, offering a
coherent overview of this complex sphere, demystifying much of
the technical jargon in the process. Subjects examined include:
email marketing and banner advertising, rich media and video
marketing, online PR and news, social networking, pay-per-click
advertising and the methods and techniques of successful search
engine optimisation.
This course is ideal for those who
wish to gain a far greater understanding of the world of online
marketing and the opportunities that are available. |
| COURSE DATES |
Click here to request an alternate date
Or call us on 020 313 73958 from 8:00 to 22:00 Monday to Sunday.
| Weekday |
Wed, 29-Feb-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Weekend |
Sat, 3-Mar-12 |
10:00 - 16:30 |
£200.00 +VAT |
| | Weekday |
Fri, 30-Mar-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Evening |
Mon, 2-Apr-12 and Tue, 3-Apr-12 |
18:30 - 21:30 |
£200.00 +VAT |
| | Weekday |
Mon, 30-Apr-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Evening |
Wed, 2-May-12 and Thu, 3-May-12 |
18:30 - 21:30 |
£200.00 +VAT |
| | Weekday |
Thu, 31-May-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Weekend |
Sat, 2-Jun-12 |
10:00 - 16:30 |
£200.00 +VAT |
| | Weekday |
Fri, 29-Jun-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Evening |
Mon, 2-Jul-12 and Tue, 3-Jul-12 |
18:30 - 21:30 |
£200.00 +VAT |
| | Weekday |
Tue, 31-Jul-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Evening |
Wed, 1-Aug-12 and Thu, 2-Aug-12 |
18:30 - 21:30 |
£200.00 +VAT |
| | Weekday |
Fri, 31-Aug-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Weekend |
Sat, 1-Sep-12 |
10:00 - 16:30 |
£200.00 +VAT |
| | Weekday |
Fri, 28-Sep-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Evening |
Mon, 1-Oct-12 and Tue, 2-Oct-12 |
18:30 - 21:30 |
£200.00 +VAT |
| | Weekday |
Wed, 31-Oct-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Weekend |
Sat, 17-Nov-12 |
10:00 - 16:30 |
£200.00 +VAT |
| | Weekday |
Fri, 30-Nov-12 |
09:30 - 16:30 |
£200.00 +VAT |
| | Weekend |
Sat, 1-Dec-12 |
10:00 - 16:30 |
£200.00 +VAT |
| | Weekday |
Mon, 31-Dec-12 |
09:30 - 16:30 |
£200.00 +VAT |
|
Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.
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EMAIL MARKETING
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Devising and implementing effective email
campaigns
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Principles in designing effective e-mail
newsletters
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HTML Emails - best practices in design and copy
for successful HTML and text format emails
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Legal and ethical constraints on email
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purchasing mailing lists - choosing the right
partners
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Building your own mailing lists:
auto-responders and subscription services
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Opt-in B2C and B2B email lists
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E-mail campaign measurement and evaluation
BANNER ADVERTISING
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Where and when is a banner effective?
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Types of banners: names and dimensions
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Animated or static banners?
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Designing an effective banner - best practices
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Pop-ups - when and when not to use
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Video banners and Flash Video adverts
RICH MEDIA AND VIDEO MARKETING
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The power of video - effective marketing
techniques
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YouTube, Dailymotion, Google Video
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Video formats, sizes and software tools
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special techniques: video interviews, video
people
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Podcasing, Vodcasting and RSS
ONLINE PR & NEWS
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Press releases - syndicating your press releases
and articles
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Press release topics: new product launches
and updates
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Distributing your news: online distribution
services
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RSS - the power of syndication and automation
SOCIAL NETWORKING MARKETING
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The power and popularity of social networking
sites
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Facebook, MySpace, LinkedIn, Ecademy
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Free and paid for advertising opportunities
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Applications and add-ons - third party scripting
PAY PER CLICK ADVERTISING
SEO - SEARCH ENGING OPTIMISATION
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How SEO works
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the major Search Engines
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Indexing methods
CONCLUSION AND QUESTIONS
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Case studies
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Useful websites
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