Google Adwords
Course Outline

DURATION 1 Day
PREREQUISITES You should have an understanding of internet terminology and have a business in mind to promote. You will need a credit card, VAT number (if applicable) and a live website or webpage to market.
DESCRIPTION Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.

Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results imperative. With a clear list of dos and don'ts, you will learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.

This one day intensive workshop provides step-by-step instructions for those wishing to set up and maintain a simple Google AdWords campaign. We will cover choosing keywords, writing effective ad text, targeting locations & the importance of the right landing page. If you want to reach more people looking for your product or service, gain full control of your own advertising budget and you would like to learn how to create and edit your Google Adverts quickly and with the minimum of fuss and maximum impact, this course is for you.
COURSE DATES  Click here to request an alternate date
Or call us on 020 313 73958 from 8:00 to 22:00 Monday to Sunday.
Weekend Sat, 4-Feb-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 9-Feb-12 09:30 - 16:30 £200.00 +VAT
Weekday Thu, 1-Mar-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 5-Mar-12 and Tue, 6-Mar-12 18:30 - 21:30 £200.00 +VAT
Weekend Sat, 7-Apr-12 10:00 - 16:30 £200.00 +VAT
Weekday Tue, 10-Apr-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 5-May-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 24-May-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 4-Jun-12 and Tue, 5-Jun-12 18:30 - 21:30 £200.00 +VAT
Weekday Mon, 11-Jun-12 09:30 - 16:30 £200.00 +VAT
Weekday Mon, 2-Jul-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 7-Jul-12 10:00 - 16:30 £200.00 +VAT
Weekend Sat, 4-Aug-12 10:00 - 16:30 £200.00 +VAT
Weekday Fri, 24-Aug-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 3-Sep-12 and Tue, 4-Sep-12 18:30 - 21:30 £200.00 +VAT
Weekday Wed, 19-Sep-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 6-Oct-12 10:00 - 16:30 £200.00 +VAT
Weekday Wed, 24-Oct-12 09:30 - 16:30 £200.00 +VAT
Weekday Thu, 1-Nov-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 24-Nov-12 10:00 - 16:30 £200.00 +VAT
Evening Wed, 5-Dec-12 and Thu, 6-Dec-12 18:30 - 21:30 £200.00 +VAT
Weekday Tue, 11-Dec-12 09:30 - 16:30 £200.00 +VAT
Any One-to-One Tuition
Any Date - Fully Customisable		 09:30 - 16:30 £500.00 +VAT

Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.

 

 

 

BACKGROUND

  • Google overview & Adwords history

  • Search & Content Network

  • Organic vs. sponsored links

SET UP

  • Crating up your account

  • Billing cycle, payment options

  • Daily budget & Maximum CPC

AUDIENCE

  • Language & Country

  • Region & City

  • Customised

STRUCTURE

  • Set up & edit account

  • Campaign settings

  • Ad groups

POLICIES

  • Editorial Policy

  • Product & Link Policy

  • Trademarks & copyrights policy

THE REAL DEAL

  • Keywords

  • Ad text

  • Landing Pages

TOOLS

  • Keyword help

  • The Traffic Estimator

  • Ads Diagnostic Tools

 

 

 

 

 

 
 

 

 Home | Contact