Design for the Non-Designer
Course Outline

DURATION 1 Day
PREREQUISITES None
DESCRIPTION This course is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad.  This course will explain how, by sticking to four basic design principals – contrast, repetition, alignment and proximity – you can eliminate design gremlins from your work.
COURSE DATES View Dates

 

 

 

Design Principals

  • The Joshua Tree Epiphany

  • Proximity

     

    • The basic purpose

    • How to get it

    • What to avoid

      •  

  • Alignment

     

    • The basic purpose

    • How to get it

    • What to avoid

      •  

  • Repetition

     

    • The basic purpose

    • How to get it

    • What to avoid

      •  

  • Contrast

     

    • The basic purpose

    • How to get it

    • What to avoid

      •  

  • Using Colour

     

    • The amazing colour wheel

    • Colour Relationships

    • Shades and tints

    • Watch the tones

    • Warm colours vs Cool Colours

    • How to begin to choose?

    • CMYK vs RGB; print vs web

      •  

  • Extra Tips & Tricks

     

    • Creating a package

    • Business cards

    • Letterheads and envelopes

    • Flyers

    • Newsletters

    • Brochures

    • Postcards

    • Newspaper ads

    • Websites

Designing With Type

  • Type (& Life)

     

    • Concord

    • Conflict

    • Contrast

      •  

  • Categories of Type

     

    • Oldstyle

    • Modern

 

 


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