Design for the Non-Designer
Course Outline

DURATION	1 Day
PREREQUISITES	None
DESCRIPTION	This course is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad.  This course will explain how, by sticking to four basic design principals – contrast, repetition, alignment and proximity – you can eliminate design gremlins from your work.
COURSE DATES	Click here to request an alternate date Or call us on 020 313 73958 from 8:00 to 22:00 Monday to Sunday. Weekday Wed, 15-Feb-12 09:30 - 16:30 £200.00 +VAT Weekend Sat, 18-Feb-12 10:00 - 16:30 £200.00 +VAT Weekday Wed, 7-Mar-12 09:30 - 16:30 £200.00 +VAT Evening Mon, 19-Mar-12 and Tue, 20-Mar-12 18:30 - 21:30 £200.00 +VAT Weekday Mon, 16-Apr-12 09:30 - 16:30 £200.00 +VAT Weekend Sat, 21-Apr-12 10:00 - 16:30 £200.00 +VAT Weekend Sat, 19-May-12 10:00 - 16:30 £200.00 +VAT Weekday Wed, 30-May-12 09:30 - 16:30 £200.00 +VAT Weekday Fri, 15-Jun-12 09:30 - 16:30 £200.00 +VAT Evening Mon, 18-Jun-12 and Tue, 19-Jun-12 18:30 - 21:30 £200.00 +VAT Weekday Fri, 6-Jul-12 09:30 - 16:30 £200.00 +VAT Weekend Sat, 21-Jul-12 10:00 - 16:30 £200.00 +VAT Weekend Sat, 18-Aug-12 10:00 - 16:30 £200.00 +VAT Weekday Thu, 30-Aug-12 09:30 - 16:30 £200.00 +VAT Evening Mon, 17-Sep-12 and Tue, 18-Sep-12 18:30 - 21:30 £200.00 +VAT Weekday Tue, 25-Sep-12 09:30 - 16:30 £200.00 +VAT Weekend Sat, 20-Oct-12 10:00 - 16:30 £200.00 +VAT Weekday Tue, 30-Oct-12 09:30 - 16:30 £200.00 +VAT Weekday Wed, 7-Nov-12 09:30 - 16:30 £200.00 +VAT Weekend Sat, 10-Nov-12 10:00 - 16:30 £200.00 +VAT Weekday Mon, 17-Dec-12 09:30 - 16:30 £200.00 +VAT Evening Wed, 19-Dec-12 and Thu, 20-Dec-12 18:30 - 21:30 £200.00 +VAT Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.

Design Principals

• The Joshua Tree Epiphany
  

• Proximity
  

   

  • The basic purpose

  • How to get it

  • What to avoid

   

• Alignment
  

   

  • The basic purpose

  • How to get it

  • What to avoid

   

• Repetition
  

   

  • The basic purpose

  • How to get it

  • What to avoid

   

• Contrast
  

   

  • The basic purpose

  • How to get it

  • What to avoid

   

• Using Colour
  

   

  • The amazing colour wheel

  • Colour Relationships

  • Shades and tints

  • Watch the tones

  • Warm colours vs Cool Colours

  • How to begin to choose?

  • CMYK vs RGB; print vs web

   

• Extra Tips & Tricks
  

   

  • Creating a package

  • Business cards

  • Letterheads and envelopes

  • Flyers

  • Newsletters

  • Brochures

  • Postcards

  • Newspaper ads

  • Websites

Designing With Type

• Type (& Life)
  

   

  • Concord

  • Conflict

  • Contrast

   

• Categories of Type
  

   

  • Oldstyle

  • Modern