Marketing Yourself
Course Outline

DURATION 1 day
PREREQUISITES None
WHO'S THIS FOR? If you have recently been made redundant, or are looking for a new job or even a new career direction, then this course will enable you to identify your personal strengths and choose appropriate ways to market these for job search success.  It will therefore be particularly useful for individuals who have recently had to consider a new job, or have been on a career break for personal reasons.  It would also be beneficial for graduates or school leavers who feel that the ‘Writing your first CV’ workshop would be too basic for them.
WHAT'S THE POINT?

According to recent research conducted by ‘Personal Career Management’ with UK recruitment agencies, 94% of CVs “do not make it through to the next stage of the recruitment process” (CIPD, March 2009).  This is either down to simple errors such as spelling or grammar, or a complete lack of focus in how candidates present themselves and their skills.  To enable you to get maximum return for your effort, it is important therefore to be clear about yourself, your abilities and how to tailor these to get the interviews you want.  
WHAT'S IN IT FOR ME? In the workshop, you will gain a clearer insight into yourself and your strengths and areas for development.  Through the activities, you will be able to clearly define your long-term career aspirations, as well as identify specific next steps for your job-search. You will be able to identify your transferrable skills and apply some marketing principles in order to differentiate yourself from the rest of the field.  You will have the necessary tools to write a compelling CV and covering letter to dramatically improve your chances of getting to the next stage of the recruitment process.
COURSE DATES Click here to request an alternate date
Or call us on 020 313 73958 from 8:00 to 22:00 Monday to Sunday.
Waiting List 09:30 - 16:30 £0.00 +VAT
Weekend Sat, 4-Feb-12 10:00 - 16:30 £200.00 +VAT
Weekday Mon, 27-Feb-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 5-Mar-12 and Tue, 6-Mar-12 18:30 - 21:30 £200.00 +VAT
Weekday Fri, 30-Mar-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 7-Apr-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 26-Apr-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 5-May-12 10:00 - 16:30 £200.00 +VAT
Weekday Fri, 11-May-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 4-Jun-12 and Tue, 5-Jun-12 18:30 - 21:30 £200.00 +VAT
Weekday Wed, 27-Jun-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 7-Jul-12 10:00 - 16:30 £200.00 +VAT
Weekday Tue, 31-Jul-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 4-Aug-12 10:00 - 16:30 £200.00 +VAT
Weekday Mon, 13-Aug-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 3-Sep-12 and Tue, 4-Sep-12 18:30 - 21:30 £200.00 +VAT
Weekday Fri, 28-Sep-12 09:30 - 16:30 £200.00 +VAT
Weekend Sat, 6-Oct-12 10:00 - 16:30 £200.00 +VAT
Weekday Thu, 11-Oct-12 09:30 - 16:30 £200.00 +VAT
Evening Mon, 19-Nov-12 and Tue, 20-Nov-12 18:30 - 21:30 £200.00 +VAT
Weekday Fri, 30-Nov-12 09:30 - 16:30 £200.00 +VAT
Evening Wed, 5-Dec-12 and Thu, 6-Dec-12 18:30 - 21:30 £200.00 +VAT
Weekday Thu, 27-Dec-12 09:30 - 16:30 £200.00 +VAT

Alternatively, use our BOOKINGS FORM for an alternative payment method, or for multiple dates/courses.

 

 

 

 

THE LABOUR MARKET

  • What's going on out there?

  • The impact on sectors, skills and employability

  • The changes for recruitment and selection

  • Making the first cut

KNOWING YOURSELF

  • Who am I?

  • Personality and working preferences

  • Personal motivation

  • Goals and aspirations

  • Writing your personal statement

ESTABLISHING TRANSFERRABLE SKILLS

  • Identifying personal skills

  • Documenting your skills

  • Features versus benefits

  • SWOT analysis

COMPILING YOUR CV

  • Communicating effectively in the CV

  • CV do's and don't's

  • Selling you achievements

  • Top ten errors to avoid

PREPARING COVERING LETTERS

  • Don't waste the opportunity

  • Key hooks to draw the reader into your letter and CV

  • Five top tips

DEFINING YOUR JOB-SEARCH STRATEGY

  • Using agencies

  • Using online tools

  • Using your SWOT analysis to identify your approach

  • Goal-setting for your job-search